Week 1.2

 Karl Kane Lecture

Looking at things

Design now (a provocation)


modernism

- objectivism 

- universal type face 

- fix the world and make everyone equal 

b- consumerism use/exchaneg value 

- What is autebtic? - It is authentic, I can prove it

postmodern

- reletivism 

- a rejection of modernism 

- who are you to say whats wrong and right, whatever works for you. 

- sign value - symbolic representation 

- Your authenticity is as good as mine

third space/altermodern

- critical realism?

- consumerism - experience/transformation

- On balance, what is more authentic to me and others?


Theory of cultural formation: R. Williams 

Dominant culture: consumer capitalism 

archaic > residual > domiant 

archaic - traditional rituals

capitalsim -  ill absord your technique, do it up and sell it back to you. 


What can we observe (re) emerging in this third space?

Emphasis on tangiable experiences 

Immersion: sense, think, touch, act, feel tangiable benefits..

(gone from selling symbols to experiences E.g Nike selling icons > Nike 

Individual transformationas product

The customer is the product

Two-Way dialogue 

Social dissemination, conversation, audience or user inout and participation, rapid decline of interruption advertising...

Social Responsibility

"triple bottom line": planet, people, profit. Causes and effects, concern, mindfulness. 

Provenance

- Is origin. 

- Local v internatinal

- Conconsious consumption 

Rational tings - sign value 

Consumer Citizen 

- Social, connected, active consumers

- Blurring or socia realms


Authenticity 

- Facts, truth, genuiness, honesty, transparency, directness, sincerity, concer, mindfulness, real.

- E.g Wellington vege markets - Being apart of a community, feeling good, less isolated, food tastes better.

Elements of Authenticity - David Boyle 

real means...

- etical

- honest  

- simple

-unspun

- sustainable

- beautiful

- rooted

-three dimensional

- human

Shanon & Weaver (1949) 

Producer (sender)               source <> transmitter <> signal <> recivever <> destination      Consumer (reciever)

                                                                             noise source

A Starting Place

Is user-centred design central to these changes?

- Facilitate 

- Persude 

- Guide - e.g consumers still having brick phones and companies acknowledging that. 

- Inform


Class

Notes on Ella's idea:

Designing for the impaired/autism 

Rules of design - non verbal ques 

Designing for autism - rules that will be benefically for everyone 

Non stressful for everyone to look at, feel, smell 

User friendly

Creating a fair routine 


 


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